Email communication has, for the most part, replaced formal correspondence, yet some still write emails without enough thought and without substance. Others wonder why their emails are not read and have not received a response. A delayed email could make your day difficult when trying to meet important deadlines, especially in the legal environment. Try crafting the perfect email with the following tips.
Want to create an email people will actually read and respond to?
It's impossible to succeed as an attorney without knowing the art of writing effective email. When inboxes are flooded with emails that are difficult to read or are confusing, yours may be overlooked. Make sure your email conveys something powerful if you want to build your business, communicate effectively, and grow connections.
Here are three tips for crafting a perfect email:
1. Make it personal
Do you ever receive an email that was clearly sent to a large group of people? You likely gloss over it and even delete it. Personalize your email if you want to get someone's attention. Address them by name and include something that relates to them, such as that you saw their recent legal webinar, noticed their new law firm website went live, or compliment their latest podcast. Personalizing will build relationships and show that you value that person, and they will want to respond.
2. Don't write a book
Lawyers are by nature long winded. However, when it comes to email, keep it short. Email should rarely be longer than two paragraphs. Some of the post powerful and effective emails are only a few sentences and with some spacing between them. It may take longer to craft a short, succinct email but it can pay off by getting your point across better and gaining a response from the receiver.
3. Be clear on what you want
A clear email about why you are contacting a person will get the job done faster. Be clear on the objective of the email and ask for exactly what you want instead of wasting words and over-explaining. Say exactly what you need or want from your message. This is especially true in the practice of law.
Employing these simple skills will help you receive timely responses to your email. Be sure to practice writing the perfect email to further your legal career at your law firm.